Renault are one of the official sponsors and partners of this year’s Cannes film festival.
What’s quite interesting about this is that the partnership isn’t just about splashing their logo around the place and getting loads of PR out of it, though obviously they’ll be doing that as well.
There’s also an interesting corporate responsibility angle, with Renault getting involved in bringing hospitalised children to see films throughout the festival.
This year the official car that will be used by the stars of the silver screen is, of course, a Renault. The Renault Latitude. It’s a pretty nice looking car!
As part of Renault’s involvement with Cannes they’ll also be running L’Atelier Renault on Majestic 64 beach for media professionals.