The Industry Trust For IP Awareness has launched a new anti-piracy campaign.

Conscious of the negative imagery and messaging found in most of the anti-piracy campaigns the group has instead opted to thank the public for supporting the Irish film industry. (Ironically the site is hosted in the US, so they obviously don’t feel like supporting the Irish digital industry .. )

The campaign’s official site includes the three adverts that they’ll be using, though for some stupid reason you can’t embed or share them!

You can read more about the official launch on the IFTN site

Related Posts:

• Why People Pirate Films