It’s interesting to see the different marketing techniques that the film studios are using to push their latest films.
In the case of Terminator Salvation the studio’s marketing department have come up with some really interesting ways of leveraging social media with presences on both Twitter and Facebook.
While the Facebook stuff is one thing, the Twitter presence is something quite new.
If you go to the Resistance 2018 site you can find full details on the multiplayer game they’re running across Twitter.
By “following” their Twitter user you can take part (it will
automatically follow you back). By following instructions and
completing “missions” you gain points and your rank increases.
I’m not sure if there is an actual “prize”, but the concept is pretty
cool. The one issue I did notice, however, was that most of the tweets
are being broadcast during US time, so EU users aren’t as likely to
gain points unless they suffer from severe insomnia!
Each player can login to the Resistance 2018 site to keep track of their score and gain extra points:
As you can see my score isn’t that impressive, but that’s due in no little part to being human ie. I need to sleep!
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