Disney Encouraging iPad Usage With Re-release of The Little Mermaid

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If you go to the cinema these days youll be reminded to turn off your mobile device beefore the film begins.

However Disney are tapping in to the "second screen" opportunities with the re-release of The Little Mermaid.

They promise a more "interactive" experience for viewers of the classic if they bring their iPad (or other mobile device) with them to the cinema.

Their short video explains the concept:

What do you think?

 

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One Response to Disney Encouraging iPad Usage With Re-release of The Little Mermaid

  1. Zonua September 11, 2013 at 2:04 pm #

    Looks like the most annoying cinema screening ever.

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