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If you go to the cinema these days youll be reminded to turn off your mobile device beefore the film begins.
However Disney are tapping in to the "second screen" opportunities with the re-release of The Little Mermaid.
They promise a more "interactive" experience for viewers of the classic if they bring their iPad (or other mobile device) with them to the cinema.
Their short video explains the concept:
What do you think?
- Disney Wants You To Bring Your iPad To The Little Mermaid Screenings (gizmodo.com.au)
- Disney wants you to bring your iPad to The Little Mermaid in theaters (theverge.com)
- Disney Wants You To Bring Your iPad To The Little Mermaid Screenings (gizmodo.com)
- Disneys Second Screen Live asks moviegoers to bring their iPad this time (video) (engadget.com)
- Disney brings the second-screen experience to the movies (nevillehobson.com)